The functionality of Earth Pro is unlikely to evolve like it has in the past. Google has a proven record of innovation on all their software, including their free software, but the fact it is now "free" means it’s a support tool for Google than a product with a business plan and roadmap of its own. The news is not so good if you are depending on Earth Pro to deliver location-based answers for your business. Here at Intermap, we use the core Google Maps and Google Earth functionality every day as a part of our business intelligence software products.
If this accomplishment is not obvious, just ask Apple how hard it is. With Google Earth, including the Pro version, Google has revolutionized not just mapping software, but cartography in general over the past 10 years. This is exciting news if you are looking for cloud-based mapping functionality like finding a location, checking travel times, getting rough distance measurements, or visualization. (Here’s the announcement in Google's Lat Long Blog.) I asked my colleague Susan Parks, Intermap's product manager for GeoPro, to help explain what that means for you. In case you haven’t heard, Google Earth Pro is now free.
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